Tag: media
Blogging to drive business – Part 1
by sushiboyz on Feb.10, 2010, under Social Networking
All media including TV, newspaper and other traditional media channels go online. Improvement in computing and the increasing speed of Internet creates the increasing of Web popularity. The free information on Web also contributes the increasing number of users on use of Internet.
Blogging is one of the factor amongst others which affects the popularity of using Internet.
Do newspapers survive in the near future competing the free information on Web? I am sure they will survive though it may not be dominated as a century ago.
A blog is an online journal and it started in the mid-1990s.
Facebook had more than 41 million bloggers and MySpace had 75 million.
Now the professionalization of blogging has attracted advertisers who pay a price to have their banner ad on the blog. Most bloggers accept ad on their blogs and earn $6000 in average annually.
You can earn extra money by providing general information and commentary about the state of your industry or profession.
Your business in blogging might have audiences like suppliers, vendors, colleagues and customers. Most blogging platforms allow you to respond to a question/comment in a message thread from other readers. You should keep pushing content to keep your blog alive. You can use RSS (Really SImple Syndication) to let people subscribe your blog. RSS can be read with RSS reader like MS Outlook.
You need to update your blog at least a few times a week with interesting content to attract your readers. Crowdsourcing blog refers to asking readers of the blog for feedback in order to meet readers’ need.
There are a number of useful features on the blog, including the following:
• A menu at the top of the page takes you to specific sections.
• The most recent blog post appears at the top of the page.
• You can readily see where you can subscribe to the blog feed.
• A Recent Posts area links to all the recent posts on the blog home page.
• A Blogroll area links to related blogs.
• In a Categories area, readers can view blog posts in areas of their interest.
• Connections link you to other social networking sites.
To engage customer there are 3 tips you need to know:
1. Make your brand a persona so people can identify with you.
2. Make your site (or blog) personal so that you give people a reason to talk about it.
3. Give the consumer a chance to realize a dream or fantasy.
