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Many people want to change their life but do not know how to do it. You’re not alone.  The growth of life coaching has increased dramatically during the last decade over the world.  Many companies offer training, diplomas and certificates by school or institutes worldwide. Life coaching offer services to individuals, groups and businesses. The fee could be very expensive. What is life coaching? It is simply to support and encourage their clients in their personal and professional growth by helping them to indentify  and achieve their goals. There are three methods to help you to archive your goal:

• The TGROW method
• The ITIA formula – Intention, thought, imagination and action
• Eight steps to success

TGROW – Theme, goals, reality, options and will. We are going to describe this method below:

Theme – To indentify your life goal. What do you want to change? Health, Career, Money, social relationship or home? You can try to identify all the features you come into your mind.

Goals – Do you have any goal? You can set up your goal into small steps, long, medium or short term goal.

Reality – It is important to be realistic about your chance to achieving your goal.

Options – How many options do you have for achieving your goal?

Will – Decision you have to make in order to achieve your goal. Set up tasks, deadlines and timescales. Write it down and actions!

Intention – what do you want out of life?

Thought – are they generally positive or negative?

Imagination – learn to use your creative imagination and respect your intuition.

Action – take small steps and keep going

Life coaching is a guided discussion or series of discussions between two people (sometimes more) either face to face or on the phone. The purpose is to guide the client to more success, happiness and wellbeing. The coach supports the client to learn new ways of working and get better results. Clients sometimes need help to guide them to make their own decision which way they should go or what they have to do. Life coaching focuses on the here and now and the future. Life coaching is a process which helps you think about your current circumstances and clarify your goals in a balanced way in every area of your life. Life coaching is a useful tool for putting together a plan to realise your aspirations in life.

Life coaching is NOT counselling or therapy. It’s NOT a short-term measure just to cope with current issues. Life coaching is NOT imposing theri views on the clients or solving their problems for them.

Self-coaching

Self-coaching is being a coach to yourself. This includes fostering your own wellbeing, willing to recognise your weaknesses as well as your strengths. Just as life coaches discuss things through making notes, ask constructive questions and write down the main points on paper. You need to put aside time for yourself, to read, learn and apply the tools and techniques.

Eight steps to success

• Set up goals
• Think positive to create the life you want
• Acquire the knowledge, qualities and new skills you need to become the person you want
• Evaluate your current situation
• Consider your options
• Take actions
• Keep track to your progress
• Keep going and be persistent

Goal is the first step of Self coaching.  It is clear how important it is to have a clear goal of your life. Many people don’t achieve very much or enjoy life because they’re not clear what they want. The road to happiness lies in two simple principles: find what it is that interests you and you can do well, and when you find it, put your whole soul into it. Your goal should be grounded in your deepest values and balanced. It should be consistent and complimentary also physically possible.

Step two is to use the power of your mind. Your mind is the greatest asset. Your success in any walk of life ultimately depends on what you think. Your life itself and how you feel about it are the effects, and since you’re in charge of your thought, word, imagination and actions, you’re in charge of your destiny too. Negative thinking is probably the main single reason why many people do not achieve their goals. It’s a habit, usually learned in childhood, it has nothing to do with your genes. The ITIA formula is a complete approach to positive mental conditioning. Fix your intentions, correct negative self-talk and dispute unhelpful beliefs. Identify the actions that will take you closer to your goals and keep dong them.

Step three is to build desirable personal qualities into yourself. Certain character traits are closely associated with happiness and success, and all of these particular traits can be nurtured, developed and strengthened. We are born with no skills and no knowledge. All this is acquired as we continue to gain experience throughout our lives. You decide who you want to be and become that person.

Step four is to evaluate your current situation. Once your goals, your mental preparation and personal growth are under way. Try to understand all the factors which are impacting on your goal.

Step five is to consider your options. You always have more options than you think you do. Some of these may turn out to be non-starters, others exactly the solution you were looking for. Start by brainstorming. Ask yourself a constructive question. Write down everything that comes to you without analyzing or criticising. Then, and only then, eliminate the non-runners and refine your list to say, the three or four most likely to succeed. Finally, examine these again in detail ad act on the most likely.

Step six – take action. Thinking and dreaming won’t take you anywhere. Actions do! Effective action demands accepting personal responsibility, staying focused, knowing what’s important an what’s not, being willing to listen and learn, overcoming procrastination and face up your fears. Happiness and success require you to find what you love to do and put your heart and soul into it.

Step seven is to monitoring your progress. The most successful individuals in field understand that there is no such thing as failure, only actions and their consequences. They see setbacks is learning opportunities, stepping stones to success. If what you do works, do more of it, do it more often and do it for longer, do it on a bigger scale. Stay flexible, be willing to adjust your strategy.

Step eight is to put the power of persistence. Don’t give up!! You will feel better when you achieve something worthwhile by sticking at it. So press on. Nothing can take the place of patience and persistence.

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How to Set Up Tethering on an iPhone

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Tomato can prevent cancer and heart disease

There are a lot of exotic fruits can prevent certain diseases but tomato is a common vegetable which is a powerful weapon in the fight against cancer and heart disease. Fruits and vegetables are generally associated with a reduced risk of cancer, but tomatoes appear to be especially good at fighting disease. Researches found that men who ate lots of tomatoes and tomato products, such as tomato sauce and pizza, reduced their risk of prostate cancer by 35 percent. Of course, pizza can generate some other disease due to the fat from cheese. Other studies have shown similar findings, with benefits for women too. In one study of Brazilian women, those who regularly ate these fruits were significantly less likely to have breast cancer. Tomato products can also reduce risk of multiple myeloma (bone marrow cancer) and cell carcinorma (a type of kidney cancer).

Tomatoes may also help to prevent heart disease, the world’s No 1 killer.  There’s a evidence that tomatoes might be therapeutic against heart disease, as short-term treatment with lycopene-rich tomato extract was found to reduce blood pressure in patients with hypertension.

Hands-on healing

Many people suffer from painful migraines and reject to take conventional medicine and prescription medications.  There is an alternative approach that would help people get at the root of the problem.  A treatment that focuses on removing blockages in the body and restoring balance and relaxation (CST = craniosacral therapy). Craniosacral practitioners treat their patients by massaging certain parts of their bodies using soft, slow movements. This must be done gently, they say, because it optimizes the body’s ability to heal itself, which is the ultimate goal of CST. Thus, the body must always be subtly encouraged, not forced. CST practitioners do not just look for the physical sources of symptons, but the emotional aspects, because the treatment can release all kinds of feelings and memories. There are 1,001 symptoms that can be treated with CST. The term “CRANIOSACRAL” is comprised of the term “cranio” derived from the Latin for “skull”, and “sacrum”. According to CST practitioners, the craniosacral system is located within the cranium and the spinal column: the cerebral membranes, brain, spinal cord and cerebral spinal fluid. By placing their hands on parts of a patient’s body practitioners say they can feel the craniosacral rhythm and detect whether there are blockages in the connective tissue.  One example of a blockage is the neck pain experienced after being rear-ended in a car. CST is a relatively new method that emerged from osteopathy. Studies to evaluate CST are underway in the U.S and Europe.

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It is always great to hear people who enjoy reading my posts. I will try to keep the good work coming and thanks once again for your support.

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The security of your computer and data is crucial for you and the success of your company. Lost or stolen information can reveal company secrets or expose your confidential or personal information. The more you do to keep your computer secure, the safer your information will be. Here are the 10 ways to secure your computer:

7. Encrypt files with sensitive data

10. Use the Junk Email Filter in Outlook

Some spam mails can include potentially harmful viruses that can cause damage to your computer and your company’s network. The Junk Email Filter reduces the amount of junk email messages, or spam, you receive in your Inbox.

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How to make money with youtube

Youtube and other social network websites can now be accessed by individual to broadcast their idea or business.
We now can work in our own corner of YouTube to create  followers and an audience for our particular view of life.
You can broadcast your political message, promote your business or share your humor. YouTube is a video on demand
Website and it’s the most popular in it’s branch today. Your question is, “Can we make money with YouTube?”
YES, you can. You can make money by means of saving on advertising expenses and branding costs.
You can use YouTube to achieve your goals. I’ll describe the steps of how to create a great video, to promote your video
and to distribute it to audiences.

Be a big star in YouTube

There is a potential to strike it big with YouTube and you can be a BIG STAR in YouTube. YouTube was founded in 2005
and it revolutionized the way people all over the world sharing information,  advertising, training and entertainment.
YouTube defined themselves as “a community where people are entertained, informed, educated and inspired through
the sharing of video.” Each month there is more than 200 million unique visitors clicked on this page.
But how do you distinguish yourself from other YouTube videos creators? It is pure up to you to find yourself a genuine
idea.  ShowMeTheCurry is one of the popular cooking show on YouTube. ShowMeTheCurry! Website at first was
difficult to find for users. By using YouTube to advertise their cooking show people now can easily to find their website.
“Cewebrities” is described as YouTube’s star.  We have many cewebrities who earn money with YouTube to support their living.
If you can attract people to view and subscribe your videos you can be succeed in YouTube business.

A quick guide of YouTube.

The most easiest way to find a video is using the search field. Use keywords you can think about to find your related videos.
You can then sort them by relevance, number of times viewed, date added or rating. The watch page has tabs for video, channels and community.
The community tab has information of business nature, contests, groups and asked questions.
Sign up an account in YouTube you will be able to comment on videos, subscribe your favorite channels and collect your favorite videos.
There are different types of account and you may change it after signing up.
An explanation of different types of YouTube accounts:
Comedian: This account is for people who do comedy and you are allowed to add a custom log, link CD and give show date.
Director: This account is for show directors and entertainers. You will have a performer information and custom text and graphics on your channel page.
Guru: This is a how-to account.
Musician: A place for bands, singers and songwriters.
Reporter: For you to write for a print or online publication.
At first time you are a basic YouTuber and you can change your account type by clicking the account hyperlink at the top of most pages.

Sharing your videos.

The first tab under each video box is the share tab. You can email video or post it to social network. Spread your video as much as you can.
The other tabs below each video window allow you to add video to your favorites. You can support the people behind the videos is to use the Subscribe button.
YouTube offers you the opportunity to embed videos right on your web site or blog.

Using YouTube for profit and fun and marketing videos

You can be successful in YouTube if you have fun and work hard. It’s a fair play market and everyone has the same chance.
Producing videos may not sound as easy as they are. Many people have no knowledge at all in video editing. But, don’t give up.
Learning and hands-on in video editing can help you in many way. Uploading video is the easiest part of the process.
When your video is in place it doesn’t mean it would attract people to watch it. You need to market your videos.
Firstly, you need to set up your goal.  What do you want your customers to do after viewing your videos? Have a marketing plan and follow your plan.
Create a channel of friendship amongst the YouTube users. Promote your business by leaving message to other YouTube users.
You also need to make a good first impression, be accessible and communicate regularly.
Now, the critical point is still the video quality. Keep the video short, light and free from too many details. Use Flash video because everyone
already has the plug-in.
If you are running a business and you want to promote your business with YouTube, it’s best to entertain first then advertising later.
Humor, sex and parody are most popular amongst YouTube videos. But, don’t do it if you are serious with your business. Stay with the facts otherwise
negative opinions will catch up soon or later.
YouTube is a free tool which we can use to promote our advertising video online. The next step is either the users visit our web sites or search engines
to find the product or service. Exposure is good as it can lead to sales. You should understand the community and don’t expect anything to go like you
thought it would. You also need to be prepared to adapt and change as you go.
Creating a good video there are two essential parts you should be careful with: preplanning and creating the video.
Preplanning are storyboarding and shooting your video. You need equipment to shoot your video.
To make a good video you should stick to your own style. A video with maximum 3 minutes, fast-paced and a big finish is ideally.
Have someone watch your video and note if they enjoy it. Timing is everything in a video and use light properly.
Use an external microphone if possible and edit tight so most shots last fewer than five seconds.
Editing software like Microsoft Movie Maker, Imovie, Adobe Premier Elements, Final Cut Pro Studio  and Corel VideoStudio are
good editing software. The video format should be MPEG4 (Divx, Xvid), 640×480 pixels resolution, Mp3, 30fps and maximum 10 minutes.
Have a good title, thumbnails, annotations and music in background. Annotations help you to make remarks to your viewers.
Use royalty-free and copyright-free music.
To promote your videos take a look at the following advice.

• Embed your video to your web site
• Twitter it
• Share the link on YouTube
• Email the link to appropriate people
• Message a selected group on Facebook and MSN
• Post the link to the video in appropriate group
• Post the link to related forums

Here is an another way to distribute your video. TubeMogul is a company that provides market research information
about the online video universe. Individual can sign up for a free version of its video deployment service.
The link is http://www.tubemogul.com
Another useful tool is YouTube Insight which is a free tool that enables content producers to glean valuable information about
the people who have viewed their videos. Hot Spots is an another feature of YouTube. It shows patterns in how viewers
watch their videos.
Video marketing can use the Feed and ViralManager. Ramp Digital (http://www.rampdigital.com) is another company
to check out. They can optimize your web site so that when viewers wind up on your landing page they make your registers ring.
Blip.tv (http://blip.tv) is a video blog.

You can also run a YouTube Contest to marketing your video.  SEO (Search engine optimization) is a set of techniques designed to
ensure that your web sites or videos appear within the very first couple of pages of search results.

YouTube Partner Program

As we said to make real money on YouTube, you simply have to be part of its Partner Program. If you have enough subscribers
and a lot of views you probably can be qualified as a partner.
One of the popular way to turn viewers into buyers is to direct them to a landing page or microsite. A microsite is a type of
landing page that’s particularly popular among online video producers. It’s a special Web site created to support an online video campaign.

Advertising your videos

Google’s Adsense is the advertising program that turned Google from a simple search engine to a money machine.
Adbrite offers a similar program called InVideo which will place interactive text ads within your videos, whether they
appear on your Web site or blog or are embedded on other sites.

Join affiliate programs like Amazon’s your video widget program.

YouTube’s Screening Room, www.youtube.com/ytscreeningroom, represents a potential revenue source for independent filmmakers.

Other video-sharing sites

Yahoo! Video, AOL Video, MySpace, Metacafe, Revver, Vimeo, MSN Video, Veoh Network and Hulu are among

popular video-sharing sites. Niche video-sharing sites like http://www.stupidvideos.com,  http://collegehumor.com,

http://move.com, http://videos.streetfire.net and http://www.videojug.com are popular amongst users.

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1. Use retweetist. You can encourage people to retweet your links. Retweeting pushes your @username into foreign social graphs, resulting in clicks back to your profile. Track your retweets using retweetist.
2. Fill out your bio. Your latest tweets and @replies don’t mean much to someone that doesn’t know you. Your bio is the only place you have to tell people who you are. Also, your bio is displayed on Twitter’s Suggested Users page. Leaving it blank or non-descriptive doesn’t encourage people to add you.
3. Link twitter on your Digg, LinkedIn, Facebook, blog, email signature, and everywhere else you live online.
4. Tweet about your passions in life and #hash tag them. Quality content coupled with an easy way to find it never fails. If others enjoy your content, they’ll add you.
5. Bring your twitter account into the physical world.
6. Take pictures. Pictures are heavily retweeted/spread around.
7. Start a contest.
8. Follow the top twitter user and watch what they tweet. Pay attention to the type of content they sent out and how they address their audiences.
9. Reply to/get involved in #hash tag memes. Use search.twitter.com lists the hot ‘trending topics. Look for the #hash topics and jump in on the conversation
10. Track your results by using Twittercounter. It will show you how many new users you’re adding per day and Qwitter will email you when someone unfollows you after a tweet.

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Nu Skin Enterprises Chief Scientific Officer, Joe Chang, was the first to try ageLOC on the inside. Through this study, it was proven that Joe’s Youth Gene Clusters were re-set to a more youthful state as a result of taking this new ageLOC product. See what Joe has to say about ageLOC for the inside.

This is a BIG business and if you never heard about NuSkin. You should check it out at NuSKin 2.0
or my facebook page: Facebook Page

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Introduction

social networks have become increasingly popular especially Facebook, Twitter and MySpace.

People uses the internet with the ability to communicate other people in real time.

Nowadays these social networks come in all different shapes, sizes, and specialties.

Flickr – a social network with photo in mind. Twitter – send short message in real time.Youtube – upload your video and share with others.

There are many small specialized social networks. Twit2Fit – to encourage people stay in fit.

Social networks enable normal and regular individual to build their own community. In that way, you can build up your business by interacting with your potential customers or prospects.

There are many ways you can increase your business volume with help of social networks. If you were a writer you could promote your book online before it hit on the bookshelf. Health products, wines, books and jewelry are a few amongst others can be marketed with help of social networks.

Companies’ helpdesk can interact with customers by using social networks instead of phone lines.

As you also know the 44th American President election used social networks to do their campaign.

Facebook, with more than 400 millions of users, is the largest social network and it becomes increasingly popular amongst all ages of people.

Mark Zuckerberg, the cofounder and CEO of Facebook from NY,is the richest person under 25 in the world. The first version of Facebook was launched in 2004. He also created “Hot or Not” and FaceMash.

Facebook in detail

If you want to get familiar with Facebook interface, you should look around and click everything to see what happens. Believe me, you won’t destroy anything by clicking around.

First thing first, you should edit your profile and upload a picture of yourself to show who you are.

You don’t have to fill all information if you don’t want. Just put the essential information that you may think people are interested.

Now, it’s time to find friends you know. Find your friends, business partners, interesting people or classmates. You can use Yahoo or Gmail services to help you find your friends. You can even import windows Live Buddies or AOL AIM members. You can also find friends to share  common interests.

There is a search function you can use. Most people need you to identify yourself before they add you as a friend. They use the request friend function. When your network becomes bigger Facebook provides you with friend suggestions based on mutual friends you may share.

Upload photo albums to spice up your profile. Uploading photos  is easy with Facebook uploading service. You can also upload video by using webcam or other types of video you have on your hard drive.  Uploading video can take some time and you should keep the video short if you want people to watch it.

Update your status what you’re up to, what you’re thinking.  You may have a link, video or photo that you want to share with your friends. You can update your status a few times a day or only a few times a week. It’s all up to you.

You can also use mobile version of Facebook. It’s now quite common using BlackBerry or Android phone to connect Facebook.

Live chat with your friends is also available in Facebook. You can also play free games developed by third party. Once you log into Facebook, you are directed to the homepage where real-time news feed of what your friends share on Facebook. You can filter it if you find the news stream is overwhelming. There are also widgets along the right sidebar. Facebook displays any requests from others that you need to take action.  A new enhancement of FriendFeed feature that allows users to comment on or ‘like’ what others are posting. This increased engagement between user.

Privacy setting was another enhancement introduced at the end of June, 2009. You can customize your privacy as you like.

Pages and Groups – you can build, find or be part of communities built around products, brands, celebrities or just anything you can think of.

Notes – This feature is where you can share your life with your friends through written entries. Notes allow you to add in the RSS feed from your external blog.

Friends Tab – you can segment your friends into different lists. Your buddies may not necessary to share  information with your professional contacts.

Inbox tab – It’s Facebook internal email system.

Setting tab – that’s where you control everything to do with yoru Facebook account.

Facebook: Personal or Professional?

For most of us see Facebook as a personal social network. LinkedIn is more like a business networking. You can have resume, get recommendation and some other business activities on LinkedIn.  Many people don’t want to blend their private lives with professional lives. That’s understandable. Other people see their private lives can develop into a professional relationship.

After all, we prefer to do business with our friends. We trust our friends and hope our friends trust us. We wound never want to do anything against our friends that might disappoint them. We tend to work harder when we do business with friends.

This blending of personal and professional also helps to develop a strong community, real friends and interesting conversations.

How do we develop a Corporate Facebook Presence?

Developing a presence on Facebook provides you the opportunity to bubble up your fans and activate them with a community in which they can interact with one another and with your company. If you are looking for potential customers, fans or prospects you have to find them where they hang out.  Yes, you can still have your corporate website and drive the traffic to your site. But, Facebook is the place where you can find most of your customers or prospects.

When creating a corporate Facebook you usually use a company name. Employees from the same company should use the company’s name as a standard . It allows users to search for you based on a company search.

First, you need to create a Facebook Page.

Facebook Pages -Corporate can create a page to share all information with other Facebook users.

Steps to create your Facebook Page.

• Claim your Facebook Page – This is the first step of creating a Facebook Page. Scroll down to the bottom and in the left corner, you notice a link says ‘Create a Page for My Business’. Clik on it to start the process. You provide the type of business, the name of your organization and at last to confirm that you have authorization to create the Page.
• Configure settings – just go through the settings and apply appropriate changes.
• Upload your logo – use your corporate logo as your default profile picture.
• Add the Notes tab – if your company has a blog, you can pull in the RSS feed through the Notes feature.
• Upload photos – upload pictures related to your company.
• Upload videos – client testimonials, product demos or interviews and other video related to your company.
• Set up the Event tab – set up your events here. If you have eventbrite service it can create a Facebook event directly from evenbrite.
• Explore applications – there are many applications to help customize your Facebook Page such as OpenTable and Zagat Ratings that you could integrate. You can also upload your slide decks to Slideshare.net and then integrate their Facebook application on your page. Twitter can also integrate with Facebook. Flickr, Poll Daddy and YouTube services can also be integrated with your page. There are thousands other options that can help you to customize your page. Use FBML to tweak and customize your Facebook Page.
• Activate the Discussions tab – It’s a great way to start conversations, provide information and interact with your customers or prospects.
• Publish your Page – finally, show your Page to your customers.

Secondly, create a easy to remember URL and to promote your Facebook Page.

Promote your facebook page in your email signature. You can also promote your Facebook Page on Twitter. Don’t  spam your twitter followers. Use Facebook to promote your page is another way.

Email marketing or show off the various social networks that you’re active in, including your Facebook Page. Add a Fan Box to your website. The Fan Box can allow people to fan your Facebook Page directly from your website or blog. Facebook Ads and google Adwords are other ways to promote your Facebook page.

You can use Facebook Groups to communicate with your customers or employees both internally or externally.  You can set up Facebook Group with three different levels of access.

• Open – Anyone can join
• Closed – You must request to join and it has to be approved by administrator
• Secret – You must be invited by the group

So, what do I choose? Group or Page?

Generally, organization, celebrity, politician and other public figure are preferably to use Facebook Page. Groups can be used as public or private forum.

You may start a Group to invite selected customers into for feedback purposes.  By using Facebook Group or Page you have to maintain your community.

Post something from time to time to keep the community alive.

How do we do to keep the community alive?

An example is to have a contest or sweepstakes. You can also share some amount of content in your community.

You can also create specific and interesting content , upload photo and video to share with your Facebook users.

The most important is simply to engage with your community’s users. Update your status often. But, not all positive comments are posted in your community. If there is any

bad comment posted in your community you may just delete it. The definition of bad comment like violent, overly disruptive or racial discrimination should be cleared out from your comments.

Facebook Connect is a tool with many features. The most common use of Facebook Connect is for commenting. This function allows users to sign in

with  Facebook credentials to post comments on a blog or website. You can also share stories or articles by using Facebook Connect.

Recent Friend Activity is an another feature of Facebook Connect. You can see what your friends have commented on, uploaded and shared that they interacted with the website.

Social filtering in Facebook Connect can filter the most relevant to their Facebook community. There are a lot of websites or forums need to log in and Facebook Connect can provide a single sign on function

to minimize sign in procedures. Use live feed and Personalized Experience feature to spice up your community.

What’s next? Marketing your Page with Facebook Ad.

Facebook Ad is quite similar to Google AdWords. You won’t take much time to learn how to use the Facebook Ad.

But, Facebook Ad is approved by Facebook and there are something we should keep in mind with your ad.

Use normal words otherwise it could look like spammy. Use proper grammar and spelling. State clear with ad text and don’t use deceptive

discounts and offers. Use relevant images to your ad. Target to the right group of people and read the Facebook guidelines about the ad rules.

Use simple sentence structures and proper language. Try to eliminate symbols and numbers in place of words.

Designing the ad is the first step of Facebook ad creation.

• Keep it simple, not too wordy
• Strong call to action message
• Use image. It tells more than thousand words
• Target to prospects with right filters
• Create a campaign and set your pricing
• Consider the daily budget, timeline
• Two payment alternatives, CPM(Click pay for impressions) or CPC (Click pay for clicks)
• Review your ad and finally submit it
• Lastly, analyzing performance.Check your campaign status, bid,type (CPC or CPM),CTR(Click through rate), Avg.CPM and Amount spent

Summary – why we use the Facebook Ad? Product launches, webinars, recruitment, branding/awareness, event marketing and social campaign.

Facebook Apps

More than 45,000 application are available to Facebook. It’s increasing everyday. Zynga is one of the most popular gaming companies

on Facebook. People spreads Facebook Apps via Wall or notification. You can search and find applications through Application Menu.

When you found the application you want you install it and adjust the application’s settings. You can manage your applications from the Application Menu.

Furthermore, you can design and develop your own applications. Doing this you need to install the Developer Application.

To start creating your first application you need to complete the Application Configuration Form. After spending time to configure the settings you need to add codes to your application and then submit it to the

Application Directory.

Privacy Concern

There are multiple levels of privacy in Facebook.

• Sharing of personal information
• How to properly configure the privacy settings
• Terms of Services and Privacy policy
• The combination of those above how it affects the marketing strategy

If you are professional and you want to keep your private life for yourself you can actually have three options to choose from.

• A single profile that combines personal and professional
• Two different Facebook profiles, one personal and one professional
• Keep Facebook only personal and not mixing work into it.

Now, what about the Facebook Pages privacy. There is a setting option that you can restrict people from certain countries, ages and whether the Page should be published.

Developing Facebook marketing strategy

In order to develop Facebook marketing strategy you need to know why you use Facebook for your business. Building a Facebook community is to generate conversations, drive awareness or increase your fan base.

You use Facebook to market new product or service. Using Facebook tools for promotion of your product or service is a efficient way to reach the market in real time.

Advertising strategy on Facebook is a more straight forward and static way to reach your targeted prospects and customers.

Now, creating a Facebook community is a easy part of the whole process. You just create a Facebook account and then to set up a Facebook Page. As I mentioned before you can create a Page or a Group.

You then can start to invite people to your community. You can send message through other networks. Also, you can add your Facebook Page to email signatures, business cards and other areas where you can provide contact information.

Promote your services or products through upcoming webinar by creating event and posting to your personal wall. Upload photos and video related to your products or services to your Page or Group.

Advertising strategy is quite similar to promotion strategy. Upcoming webinar and advertise product launch and other offline event to encourage people to subscribe your Page or Group. Use Facebook Insights to measure your campaign progress.

Hubspot, an inbound marketing software that allows you to track your online marketing.

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The Facebook business solution is the package to help corporate using Facebook as a marketing platform. There are 6 components that we should take a closer look.

1. Facebook Page -Facebook Page is quite similar to Facebook Group except the publishing function. Now you can create your work and choose not to publish until you are satisfied with it. The Photo, Video, Wall, Events and Discussion features are there. Statistics for your page that are provided in graphical format include page views, unique visitors, fans, new fans, removed fans, wall posts, reviews and photo views.
2. Facebook Social Ad – It is more like Google’s Adsense. These advertisements can be targeted in a number of ways when you integrate them with you facebook page or in conjunction with your facebook beacon.You can  display your ads as part of users news feed or in the navigation tab. Ads can also be placed in news stories. The ads can be set up on a cost-per-click or cost per thousand impressions basis.
3. Facebook beacon – it is the core technology to create a social interaction between your website and users of facebook. Use a few lines of codes on your website and you will be able to publish content from your website to facebook users profile.
4. Facebook poll -  Facebook poll can be targeted by gender, age, location, interests, and other demographic data.Results from your facebook poll can be viewed via facebook poll insights in real time.
5. Facebook platform – the Facebook platform is developer tool to create application and apply to Facebook interface. Integrating facebook apps using the platform will now be a crucial part of your marketing strategies.  You can create games, quiz, interacting application to market your services or products.
6. Facebook insights – it is the underlying metrics that businesses will use to measure the performance of their facebook marketing strategy. It is simply your web analytics tool for facebook.

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